The Link between Your Game Plan and Your Brand

When NH Business Consulting was launched, we wanted to differentiate ourselves from a large consulting universe. 

Yes, we could accomplish mundane tasks such as number crunching, bookkeeping, or creating business plans but that wasn’t our passion. We wanted to guide, and share knowledge gained through decades in the banking industry working with small and medium-sized enterprises or family-owned businesses. 

We thought at length how to best describe this Game Plan. Only when our strategy was firmly in place did we begin to think about what our brand should be and how to market ourselves. The logos, colors, the branding, the web site, and social media strategies came afterwards.

Many small and medium sized businesses rush to set up websites and open social media accounts without giving much thought to a branding strategy. As a result, their content or approach may confuse the intended audience or be completely ineffective.  

Let NH Business Consulting help you define your Game Plan and create an appropriate Branding Strategy to improve interest in your products or services. Reach out to us at info@nhbusinessconsulting.com.